About Us

Brand Story!

W is a part of the fashion conglomerate TCNS CLOTHING CO. LIMITED which has successfully launched and scaled up many brands and product innovations for Indian women. The Company is listed on stock exchanges BSE and NSE and is governed by a professional board and managed by an experienced and professional team.

W is a premium fusion wear brand, which merges Indian and western sensibilities with an emphasis on distinctive design and styling. Understanding the shift of fashion requirements of the woman, we felt the need for a one-stop solution for all style queries. To address this requirement, we introduced the brand W that caters primarily to the work and casual wear requirements of modern Indian women who have an independent mindset.

We believe our data-centric approach, supported by our innovative and institutionalized design process and experienced design team. This approach allows us to develop new and differentiated trends in the market. Keeping pace with the ever-evolving demand of the fashion-conscious genre, we have also explored trendy minimalist occasion wear.

About W Woman

Being a W woman is all about being passionate, professional, visionary, a commoner, achiever, homemaker, and thinker while adorning multiple more hats.

Vision:

With a vision to celebrate womanhood and inspiring them to reach greater heights in all spheres of life, W is committed to providing complete wardrobe solutions to the modern Indian woman.

Our Values

With the thought of changing the Indian fashion landscape forever, our products focus on quality material, design, and fit to ensure that each product is both trendy and comfortable to the wearer.

Collection at W

Our collection includes different styles of top-wear, bottom-wear, drapes, suit-sets, and accessories that cater to a wide variety of the wardrobe requirements of the Indian woman.

We made fits fitter

India does not have a standard size NF chart and to address this, we did one of the first Anthropometric studies in 2002, a complete body measurement to create a range of smarter and perfect fits.

We were the first to introduce 6 sizes in India when most were offering 3 sizes. Again in 2011, we revised the study and introduced the seventh size.

The right fit is priceless and we want the perfect look for every woman!

Fashion-forward

To get on with the ever-changing fashion priorities of Indian women, we offer new styles and designs every season categorized for spring-summer, monsoon-festive & winter seasons. Taking inspiration from the latest International trends and adapting it as per the local palate, W designers are always on the go to add new silhouettes and styles acceptable to the modern Indian woman.

What’s trending?

With a wide range of trending top-wear, bottom-wear, and coordinates, you can create your unique look. And not just that, W’s latest collection comprises an array of pastel shades, white-on-white, fresh designs, patterns, and silhouettes. We are fashion conscious and comprise the range of sustainable apparel, i.e. Livaeco range. In the range, you will find ample options in top-wear and sets, which are not just comfortable but environment friendly as well.

We have also introduced a new collection i.e. Folksong stories by W, which at core hinges upon the beauty of Indian crafts. The collection is the perfect blend of Indian tradition and the modern age design language. You can experience the beauty of hand block print, Ajrakh print, chikankari work, cotton silk, jacquard, Kantha embroidery, and much more.

To complete the wardrobe, we have introduced the ‘Western Wear’ range. It is a new style statement that the W woman can experience and uplift their style game. The range includes, short to ankle-length dresses, tiered to peplum tops, shirts, bottom-wear, and much more.

Accentuate your look with W’s trending merchandise and ace the perfect look.