FOLKSONG - AUTHENTIC, SOULFUL AND HANDCRAFTED

If clothes could talk, they would sing along. For as the song of nature, fills the heart, from dusk to dawn. The all-new contemporary collection - ‘Folksong’ under women’s wear brand W, is a range that carves new aesthetics for modern Indian women. It accentuates the style of independent and free-spirited women who strike a balance between their roots and fashion choices in a simple, soulful and nostalgic manner.

All Folksong ensembles like Kurtas, Sets & Dresses, Palazzos & Pants, Skirts, Churidars, Dupattas, etc., pay homage to centuries of Indian craftsmanship. The range is identifiable by its colour palettes, patterns, and natural fabrics. It narrates the unique stories of India’s rich textile heritage and customs. With elements inspired by techniques of age-old crafts like hand-drawn Block Prints, intricate Chikankari and classic Mirror Work, the pieces maintain a modern outlook and versatility. The use of natural breathable fabrics such as blends of cotton & silks, pure cotton, linens and environment-friendly viscose is the mainstay of Folksong.

Every single detail on the garment is perfectly crafted with utmost attention to detail resonating from the motifs to hems, to tassels and the buttons. Furthermore, the Folksong collection attempts to create a unique aesthetic vocabulary that showcases an impeccable amalgamation of minimalism, grace, individualism and comfort. As the market evolves to clothes that go beyond a season or a trend, the range aims to offer such classics that retain their beauty through the test of time. It’s truly about giving everyone a chance to feel connected to their cultural ethos.